SweetWater Music Festival

SweetWater Music Festival celebrates small ensemble music from Baroque to contemporary music and jazz - providing audiences with unique, intimate and cutting-edge musical experiences that engage the mind, the spirit, and the community. We worked with them to create an animated ID tying together their brand and vision for the festival.

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The motion work for SweetWater was designed around the organic nature of the 2019 graphic. The objective was to have a painterly quality to compliment the watercolour concept, while also supporting the festival’s identity and mission. We created multiple sizes and layouts for the animation to fit with SweetWater’s social media.

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Additionally, we worked with SweetWater to create an animated version of their logo that could be used for videos promoting the festival.

 

*Graphic Design by Innisfree Design